The Standardization Challenge
Operations at burger express are handled as in, when they arise. Inventories, order handling, processing and delivery is done by whoever is available at the moment; the tasks are done haphazardly with no
standard pattern. This results in delay in order fulfillment and exertion of employees due to which the probability of errorsincrease.
Manual order handling, data recording, customer complaints, reporting of staff, branch management; were proving to be cumbersome with no hierarchy to delegate work.
Breaking out of the bubble
For their mission to be realized, they would need process standardization, innovating marketing strategies, branding and extensive promotion along with a digital transformation
"The smart solution was to shift them to process oriented, rather than people oriented"
The Blueprinting solution
Artisights modified the business model to an extent which demanded an online presence of the business, changed the way they utilized the
marketing channels and conducted operations, but preserved the integrity of their food and values.
To begin with, relevant business processes such as operations, Marketing, HR & Admin and finance were developed with their respective SOPs which would help them to
standardize the business, resulting into timely, cost- saving and similar outputs.
The Organization structure of burger express and their other outlets was defined and their roles & responsibilities were drafted.
