ProcStart
What initially aimed to be a portal which brings together job seekers and employers from the petroleum and oil industry, blossomed as an international job portal for assignment seekers, job seekers, employers and contractors catering to all industries.
Procstart came with an idea which had to be polished and materialized by artisights. It opted for a complete end-to-end solution, right from company formation to global expansion.
Starting from deciding the company name and designing the brand elements such as Logo, colors and the overall
appeal, the team of designers at artisights made sure it would be relevant to the international market.
The next step was to legally get the
company registered. All the necessary documents and licences were gathered and the needful was done.
Creating a corporate social media
identity that caters equally to national and international market was a challenge, but the expert business analysts backed us up with sustainable
strategies.
A job portal for petroleum and oil would be too streamlined for the market, so we suggested them a concept upgrade that expands to all fields and is useful for freelancers and contractors as well.
After establishing the base of procstart, the next step was to get the basics right. The team of business consultants of
artisights developed a business model that could work for both domestic and foreign markets. Next came a suitable operating model followed by the
business processes and SOPs. We also designed the Organization structure needed to sustain such a large scale business.
As a result, procstart was all set to operate. But what it majorly relied on, was the online platform itself.
Artisights visioned a fully automated web/mobile application for letting job/assignment seekers create their
profiles and use filters to find the right and preferred jobs based on payment amount, location, field, etc. It allowed the
employers to post job opportunities to attract the perfect candidate forthe job.
They also developed a back-end system
to provide support to the users and manage operations. Functional & nonfunctional requirements were written and the application was developed and
integrated into the business. It was well adapted by the admin department and the support team too.
Promotion and Digital marketing started in fullswing.
For Expansions, a business case was developed and a full-fledged franchisee model along with JV plans were made.
After the initial stages of the business blueprinting, the management body started taking shape and as soon as the platform was developed and digital marketing started, the company received an overwhelming response in the market with hundreds of new users being added daily, in the first month itself.
